Digital marketing strategies enable you to reach more users, inform them about your services, nurture them into becoming patients for your practice.

Want to learn about the strategies you can use to reach these patients? On this page, we’ll provide you with the top four strategies for telehealth providers looking to gain more patients!

1. Invest in building an inviting and professional website

If you want to know how to market telemedicine services or telehealth services, start by investing in your website. Your website is the heart of every digital marketing method you invest in for your practice. Whether it’s a paid advertising campaign or an email campaign, a professional website is at the center of it all.

Your patients will likely get their first impression from your site, so it should be professional, organized, and informational. Site visitors want to feel like they can trust your practice to deliver proper care, and if you have an outdated or disorganized website, your audience won’t feel comfortable using your services.

So, it’s critical that you invest in updating your website’s design so your audience will want to use your telehealth services.

Your website should have a modern design with intuitive navigation that makes your site functional and easy for users to browse.

You’ll want to have a style guide so that, no matter who works on your site, your site will look consistent across the board. For example, if you choose a web design company to design your site, and later hire a different agency or freelancer for upkeep.

If you don’t feel comfortable redesigning your site, or you don’t have the time, you can always contact us, For telehealth consultations, we cover all operational aspects, including: Hiring, managing, scheduling Physicians & clinical staff, Onboarding new clients and customer support.

2. Use search engine optimization (SEO) to attract more traffic to your website

When you invest in Internet marketing for telehealth, you’ll want to add search engine optimization (SEO) to your marketing plan. SEO is a strategy that enables you to boost your website’s ranking in search results to drive traffic to your page.

To get started with SEO, you need to:

1. Select long-tail keywords for your pages: Keywords trigger your website to appear in search results, so you need to conduct keyword research to find relevant terms. Long-tail keywords, which contain three or more words, work best because they drive more qualified traffic.
2. Integrate keywords: Once you have your keywords selected, you need to integrate them into your site. Be careful not to integrate them too often, as it will lead to keyword stuffing and negatively impact your site’s ranking.
3. Optimize site load time: Users hate to wait for slow-loading pages, so if your site takes too long to load, you’re missing out on potential patients for your practice. By using a tool like Google PageSpeed Insights or investing in page speed services, you can optimize your pages to load faster.
4. Creating content: Content creation will help your telehealth practice appear in more search results and will help improve site rankings. We’ll dive into this more later, but it’s important to remember that content creation helps you increase rankings by driving more traffic to your page.

These are just a few SEO tactics that will help you get started with optimizing your ranking.

3. Create paid ads for leads ready to choose a telehealth provider

As you develop your telemedicine marketing campaign, you’ll want to invest in strategies that enable you to reach patients that are ready to choose a provider. One of the most important strategies for digital marketing for telehealth is pay-per-click (PPC) advertising.

PPC ads appear at the top of the search results, above organic listings.

These paid advertisements help you drive more qualified traffic to your website. With 46% of page clicks going to the top three PPC ads, you don’t want to miss an opportunity to drive valuable traffic to your page.

To set up a PPC ad, follow these steps:

1. Determine your budget: First, you must determine how much you want to spend on PPC ads. Generally, it’s good to set a range so you can adjust your budget depending upon cost-per-click (CPC) for your ads.
2. Create your ad content: Generate the ad you want to run with PPC. You’ll need to create a landing page tailored to your ad content. So, for example, if your ad focuses on psychological services, your landing page should only provide information on your psych services and not other services.
3. Choose your target keyword: Like SEO, you’ll want to focus on long-tail keywords to attract patients to your practice. Long-tail keywords also have a lower CPC, which means you’ll get more clicks for your budget.
4. Bid for ad placement: When you conduct keyword research, many keyword research tools will show you data for the average CPC for the keyword. You can use that information to help you set your bid amount. Your bid amount is flexible and can change as needed.
5. Get your placement: With your bid amount and quality score, you’ll get your ad placement. Your quality score composes of factors like click-through rate (CTR) and ad relevancy. A high quality score will allow you to get better placement over a high bid.
6. Launch your ad: Once you have your placement, you’ll launch your ad and start driving traffic to your site!

If you’re looking to drive more qualified leads with telehealth marketing, invest in PPC ads to help you reach more qualified leads for your practice.

4. Create content to establish yourself as an authority

An important part of Internet marketing for telehealth is creating content. As we mentioned earlier, content plays a pivotal role in helping you improve your SEO. Not only does it improve SEO and traffic on your page, but it also helps you establish yourself as an authority.

With content creation, you share your knowledge and expertise with your audience.

Content is extremely versatile, coming in numerous formats, including:

1. Blog posts
2. Videos
3. Podcasts
4. Infographics
5. Ebooks
6. And more

When you develop your content marketing strategy in your telehealth marketing plan, you’ll want to use a variety of these formats to keep your content fresh and interesting.

You’ll also need to generate a list of topics to cover with your content. You’ll want to stick to industry-relevant topics to ensure you drive the right traffic to your page.

One way to think of content topics is to think about common questions people ask regarding telehealth.